Creative Sustainability: How to Catalyze Innovation
From Space for Ideas ...
Jonathon Porritt, "Creative sustainability" podcast
In today's world, Porritt believes an organisation's cerebral creativity must be grounded in operational creativity to make ideas happen. Necessity is the mother of invention, but if desire is the real driver of human behaviour and creativity, then the necessary has to be made desirable before any kind of change becomes possible. Learning to articulate the essence of human-ness in and through nature is what creativity means to Porritt. It is through the gathering of collective ideas that technologies and processes are shaped - groups of people taking the time and space to meet to share ideas, experiments, dreams and experiences.
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Edward de Bono, "Water is not soup" podcast
"You cannot make soup without water. But a bowl of water is not a bowl of soup. It is what you add to the water that gives the 'value' of soup". Edward de Bono, the father of thinking about thinking, argues that there is no substitute for business competence, efficiency and cost control. But more than this, every business has to deliver a 'value' to customers, just like soup has to deliver a value. Designing these values requires creativity and new ideas. In his essay he argues passionately that businesses need to treat creativity as seriously as they treat capital, labour, machinery and IT.
‘Ideas region’ embraces podcasting to stimulate business creativity
This series of podcast essays has been created as part of the East of England, space for ideas initiative, a campaign led by the East of England Development Agency (EEDA). The essays explore the nature of creativity and its value to business. In a world where products can be copied overnight, ideas are the new capital. These original essays have been contributed to by world leading thinkers including Dr. Edward de Bono, Baroness Susan Greenfield and Sir John Harvey-Jones, to help businesses and individuals generate new ideas and thinking. Grounded in the East of England's great heritage of original thinking and innovation, the East of England, space for ideas campaign is demonstrating to the world that the East of England is Europe's ideas region where innovation and creativity flourish.
Other innovation podcasts from Space for Ideas