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Creative Sustainability: How to Catalyze Innovation

Jonathon Porritt, "Creative sustainability" podcast Presented by "Space For Ideas"

In today's world Porritt believes an organisation's cerebral creativity must be grounded in operational creativity to make ideas happen. Necessity is the mother of invention, but if desire is the real driver of human behaviour and creativity, then the necessary has to be made desirable before any kind of change becomes possible. Learning to articulate the essence of human-ness in and through nature is what creativity means to Porritt. It is through the gathering of collective ideas that technologies and processes are shaped - groups of people taking the time and space to meet to share ideas, experiments, dreams and experiences.

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