Main

May 14, 2007

Sustainability Principles Catalyze Innovation

The principles of sustainability carry the seeds for next generation innovation. It matters less which principles you have and more that you have them. Here are a few principles worth reviewing to get you started on your own. What are your organization's principles and how do you think they can help to trigger new forms of innovation?

-------------
From Guiding Principles of Sustainable Design

THE CONCEPT OF SUSTAINABILITY

The concept of sustainable design has come to the forefront in the last 20 years. It is a concept that recognizes that human civilization is an integral part of the natural world and that nature must be preserved and perpetuated if the human community itself is to survive. Sustainable design articulates this idea through developments that exemplify the principles of conservation and encourage the application of those principles in our daily lives.

A corollary concept, and one that supports sustainable design, is that of bioregionalism - the idea that all life is established and maintained on a functional community basis and that all of these distinctive communities (bioregions) have mutually supporting life systems that are generally self-sustaining. The concept of sustainable design holds that future technologies must function primarily within bioregional patterns and scales. They must maintain biological diversity and environmental integrity, contribute to the health of air, water, and soils, incorporate design and construction that reflect bioregional conditions, and reduce the impacts of human use.

Sustainable design, sustainable development, design with nature, environmentally sensitive design, holistic resource management - regardless of what it's called, "sustainability," the capability of natural and cultural systems being continued over time, is key.


THE PRINCIPLES OF SUSTAINABILITY
http://www.health.state.mn.us/divs/chs/phg/intro.html
Sustainability does not require a loss in the quality of life, but does require a change in mind-set, a change in values toward less consumptive lifestyles. These changes must embrace global interdependence, environmental stewardship, social responsibility, and economic viability.

Sustainable design must use an alternative approach to traditional design that incorporates these changes in mind-set. The new design approach must recognize the impacts of every design choice on the natural and cultural resources of the local, regional, and global environments.

A model of the new design principles necessary for sustainability is exemplified by the "Hannover Principles" or "Bill of Rights for the Planet," developed by William McDonough

1. Insist on the right of humanity and nature to co-exist in a healthy, supportive, diverse, and sustainable condition.

2. Recognize Interdependence. The elements of human design interact with and depend on the natural world, with broad and diverse implications at every scale. Expand design considerations to recognizing even distant effects.

3. Respect relationships between spirit and matter. Consider all aspects of human settlement including community, dwelling, industry, and trade in terms of existing and evolving connections between spiritual and material consciousness.

4. Accept responsibility for the consequences of design decisions upon human well-being, the viability of natural systems, and their right to co-exist.

5. Create safe objects to long-term value. Do not burden future generations with requirements for maintenance or vigilant administration of potential danger due to the careless creations of products, processes, or standards.

6. Eliminate the concept of waste. Evaluate and optimize the full life-cycle of products and processes, to approach the state of natural systems in which there is no waste.

7. Rely on natural energy flows. Human designs should, like the living world, derive their creative forces from perpetual solar income. Incorporate this energy efficiently and safely for responsible use.

8. Understand the limitations of design. No human creation lasts forever and design does not solve all problems. Those who create and plan should practice humility in the face of nature. Treat nature as a model and mentor, not an inconvenience to be evaded or controlled.

9. Seek constant improvements by sharing knowledge. Encourage direct and open communication between colleagues, patrons, manufacturers, and users to link long-term sustainable considerations with ethical responsibility, and reestablish the integral relationship between natural processes and human activity.


Read on for other a list of other sustainability principles ...

Continue reading "Sustainability Principles Catalyze Innovation" »

April 30, 2007

Innovation Driven By Challenge

In the past, innovation has been driven by need. Need is still a major driver of innovation today; except that the need for innovation is no longer situational and isolated but is instead all encompassing and omnipresent.

Below is a sample of how need has created challenge markers that make innovation not only awe inspiring but also accountable. Guidelines like below are being placed before every organization on the planet as guidelines for their own success - as well as humanity's 'success'.

Take the test. How does your company compare?

-----------------------

From SustainAbility

The Global Compact Challenge (download pdf)

What is ‘The Global Compact Challenge’?

The Global Compact Challenge is a tool aimed at stimulating Global Compact participants to scrutinize their approach to corporate responsibility (CR). The focus of the tool is not on the UNGC principles themselves, but on the need for participant companies to mobilise wider improvements in performance across industry sectors, along value chains and through links with public policy. In this way, the challenge represents a companion piece to the UNGC publication Raising the Bar.

The original challenge is set out in the report Gearing Up, which was prepared by SustainAbility at the request of the Global Compact Office. This report concluded that while CR initiatives have the potential to bring about positive change, this will only be realised if such initiatives focus on achieving critical mass across all industry sectors, and are connected to wider public policy efforts that address the root causes of the problems. For more information on Gearing Up including free copies of the report please see www.sustainability.com/publications/gearing-up.1


The Corporate Responsibility Gearbox

To help companies review their approach to corporate responsibility generally, the report sets out a ‘CR Gearbox’ that describes the different approaches or ‘gears’ that companies can take to CR.

The report concludes that most companies should be operating in the higher gears.

1st Gear: Comply
2nd Gear: Volunteer
3rd Gear: Partner
4th Gear: Integrate
5th Gear: Re-engineer

Continue reading "Innovation Driven By Challenge" »