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The Economics of 'Triple Bottom Line' Innovation

Using this image: Six Point Organizing Architecture, start by defining your company as a ‘learning organization’ that allows ongoing, multifaceted innovation to emerge throughout the organization. Then, initiate stakeholder conversations around personal values, which resides at the organization’s nucleus or core. Allow those values to intertwine and, like rippling waters from rocks being thrown into a pool, move out from each one’s center (known as a ‘centrix, meaning multiple centers) toward the outer boundary of the company. Here, values become recognized as something beyond individual, but instead collective. Collisions across the inner tri-cellular concepts of ecology, economy, and equity (triple bottom line) create the necessary interference patterns for deep learning to occur. Values begin to adjust and align. Then, at the company’s perimeter, each person’s independent values merge into a collaborative agreement known as the ‘values proposition’: an agreement of what they ‘believe’ they can offer to others. At this stage, wise decision-making can begin (but not before). Decision-making beyond self-centered organizational perspectives occur at the interface (or boundary) between the company itself and its external environment of ‘others’. Decisions become based in values beyond self once again, only this time it is at the level of organizations, not individuals. These valued decisions that are beyond the boundaries of the company now have monetary association, i.e. The proposition becomes important enough to use underlying metaphors of ‘currency’ that represent agreed upon forms of exchange. This collective representation of value (called a ‘dollar’, etc) can be accessed, not just a metaphor for exchange, but as a ‘resource’ just like the materials needed to build the product. Financial investments of group and individual assets into the project or product now has triple bottom line value (a dollar sign with 3 lines through it). Strategically, a process and a managing organizational system can created that manages the total (cyclic) cost accountability of the product or service - including design, production, distribution, and regeneration.


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